In October 1996, with operating strategy of “global localization”, Sony China Co., Ltd. was established in Beijing as a Sony wholly-owned subsidiary, in charge of management and coordination of Sony's business in China, including investment in electronics and information areas, product marketing, after-sale service, as well as a wide range of business support and macro-management for Sony-invested enterprises. China market, along with the United States and Japan, has become one of Sony’s top three markets and Sony China has also become an important profit contributor. By utilizing the resource superiority of Sony group, Sony (China) Co., Ltd. Has built a strong and comprehensive development platform in China integrating merchandise planning, design, research and development, production, sales and services. For the benefit of local development, this platform offers Chinese consumers innovative and high value-added products and services.